Target Awards Saffron Road the Rollout of its Premium, Restaurant-Quality Frozen Meals

Saffron Road expands distribution as dining-in becomes the new norm + consumers seek out restaurant quality meals at home

Stamford, Conn. May 19, 2020

Saffron Road® — the leading clean-label brand of world cuisine entrees and snacks, just made its restaurant-quality, healthy meals accessible to more households across the country by announcing a new distribution partnership with Target, the third largest Mass Merchant in US, with over $76 Billion in sales. Target’s food & beverage sales soared 20% in the first quarter of 2020¹ and added 80,000 in store Shipt² shoppers to make its groceries more accessible to Americans during the coronavirus crises.

Americans’ eating habits have been suddenly disrupted due to the pandemic, causing people to eat at home for nearly every meal. As a result, there’s been a progressive shift in consumer habits as people look for the premium quality they’ve come to expect when dining out.

Saffron Road prides itself as an epicurean brand devoted to culinary excellence, ethnic authenticity and socially responsible values, going to great efforts to ensure every meal delivers the very best in taste, quality and nutrition to even the most discerning palates.

“We’ve seen an unprecedented seminal shift in at-home meal occasions occurring among Americans during this crisis. The 'new normal' will motivate consumers to increasingly look for healthier, higher quality, natural, and non-gmo meal options like Saffron Road –versus the highly processed belly fillers that normally spike during previous crises,” Adnan Durrani – Saffron Road’s Founder and CEO shares. “Especially given the severity and national footprint of this recent crises, our mission couldn’t be more relevant: to provide mainstream America easy access to Saffron Road’s premium quality meals. We are committed to giving guests an exceptional value at Target for the values Saffron Road is so passionate about: clean-label & finely crafted meals, authentic world cuisine flavors and better-for-you ingredients that Saffron Road delivers in every meal.”

Beginning this week, the following Saffron Road frozen entrees will be available in 430 Target stores and Target Superstores across the country:

Given the economic hardship many communities and families may currently be facing, starting May 27th, Saffron Road will also be offering a special cash-back incentive for Target shoppers using the mobile rebate app Ibotta. Please visit the app for more details.

Saffron Road’s world cuisine products are offered in more than 25,000 stores, now including Target as well as Whole Foods Market, Walmart, Kroger, Costco and many more.

For more information about Saffron Road’s new products, please visit saffronroad.com. You can also follow the brand on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood, on Pinterest at pinterest.com/saffronroadfoodor on Instagram at Instagram.com/saffronroadfood.

###

About Saffron Road

Saffron Road is a leading brand in the natural and organic food industry, offering a wide range of products from frozen entrées and shelf-stable meals to simmer sauces and plant-based protein snacks. All Saffron Road Products are Halal-certified by IFANCA and are available in more than 25,000 retail locations in the U.S. Saffron Road is a socially responsible brand on a mission of collective progress for the betterment of humanity, by inspiring, connecting and respecting global citizens through a shared love of ethical World Cuisines. With Saffron Road, explore international cuisines that combine bold flavors from around the world with high quality, wholesome ingredients which are better for the environment, better for the farmers, better for the animals, better for your health, and most all better tasting. Saffron Road. Journey to Better.

Media Contact
Kate Pearson, Saffron Road, kate@saffronroad.com

¹ https://observer.com/2020/04/target-q1-sales-coronavirus-quarantine-ceo-discuss-earning/
² https://corporate.target.com/article/2020/04/business-update